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Are You Brand WorthyKim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material" With businesses opening left and right, and more and more closing each year, Im glad there are smart business owners open to understanding the issue. If youve found yourself asking the same thing, dont worry youre not alone. Perhaps, this can shed some light. At a recent luncheon, the same question came up again in a different way. I was seated next to an attorney whose sole practice focuses on elder abuse cases, he asked me in rapid succession a manner that showed me hed be great in court: "Isnt branding for businesses that make a lot of stuff" Smiling, I fired back, "yes, yes, and... no". Yes, branding is most often associated with businesses that make a lot of stuff. Yes, branding is advantageous if you want to sell a lot of stuff. No, branding is not pointless because every business makes something or offers a service and wants to sell it. Branding is about making your product or service known to as many potential customers as possible, consistently, with the most effective use of your time and money. Branding is about repeat business. Branding is about effortless referrals. Wouldnt that be a benefit to ANY business, especially yours To help you gain more brand-worthy clarity, ask yourself the following questions:
If your answers to these questions are yes, then you have the makings to develop your business as a brand. You just need the knowledge and practice to do so. If youre shaky on some of the questions, find out why. Even if you never develop your business as a brand, solid yeses to these simple questions will only make your business more successful and more enjoyable. After all, isnt that we all want Kim A. Castle, Co-founder BrandU™, Co-Author of Why Brand: Big Business Success No Matter Your Size, and BrandU™ Bible, the only step-by-step workbook for developing your business as a brand. © 2004 Castle Montone, Limited Reprinted with Permission. Kim A. Castle has worked at several top-advertising agencies in New York and Los Angeles; including Grey Advertising, DMB&B, DB Needham, Kovel Kresser & Partners and Omnicom's Direct Partners. Wanting more creative hands-on with her clients, she started her own design firm Castle Graphics in 1991, which merged with Eagle Communications in 1999 to form the Los Angeles-based marketing and multimedia company Why Communications where she currently serves as Vice President and Creative Director. She has worked for such clients as; Digital Domain, DirecTV, IBM, M&M Mars, Gramercy Pictures, Kwontify Films, O'Hara Klein Productions, Entertainment Business Group, ,General Motors, Screen Actors Guild, Chase Manhattan Bank, Dominos Pizza, Pedigree/Sheba, Higher Octave Music, Disney Interactive, Baskin Robins and Blue Cross to name a few. She created the redesign and retail launch packaging of the million dollar-selling Hollywood Celebrity Diet, was the creative voice behind the award-winning website Concept:Cure for General Motors, created the marketing and packaging campaign for the Emmy winning short film The Question, Her exceptional feel for layout and concept, her outstanding ability to tell a story with words and visuals, and her innate ability to communicate the heart & soul of a project allows her to excel in brand identity, packaging, direct mail and marketing communications. Kim A. Castle, Co-founder BrandU™, Co-Author of Why Brand: Big Business Success No Matter Your Size, and BrandU™ Bible, the only step-by-step workbook for developing your business as a brand. © 2004 Castle Montone, Limited Reprinted with Permission. More Diet Information |
Related Diet InformationLocating Diabetic Supplies to Manage DiabetesIn the United States there are around 17 million people with diabetes. Each of these people need certain Diabetic Supplies. While this may not seem like a huge number it does afflict around 6% of the population. When a person's body cannot produce enough insulin the effect is diagnosed as diabetes. A sobering fact about diabetes is that there are many people who have the illness but are unaware of the fact. How to Recognize Stress Before it Turns Into AngerAfter a stressful day as a computer programmer, Jim pulled into his driveway. The children's toys were scattered on the walkway to the house. Lose Weight the Healthy WayIts definitely no fun to lose weight -- put it back on, lose weight, put it back on, and so on. Just as you learn the rules of a new diet, you find yourself trying to get around them. What if all you had to do to lose weight was to eat less Proven Strategies to Effectively Burn Fat Out Of Your Body! Part 1It is much safer to your long term health to reduce weight by natural means rather than taking medication that poses a series of health threatening side effects. In order to attack the problem of reducing weight we must identify the kind of bodies we have. Here they are: Milk Soy Protein Intolerance: A Mothers PerspectiveI first learned of Milk Soy Protein Intolerance MSPI in the office of a pediatric gastroenterologists office with my seven-week-old son, Max. After the first week of his life Max lost weight and was labeled "failure to thrive." As an educated mother and nurse I was devastated that this could happen. That day in the GI specialists office, he performed a proctosigmoidoscopy and biopsy on Max. He sat me where I could see him perform the test and told me what I would see. He said that the lining of the bowel would be red, swollen and bleeding, and it was. I just sat there and cried. After the test was over and I could hold Max, Dr. Mack told me that MSPI was indeed what Max had and that I should stop breastfeeding right away and put him on a special formula. He told me that there was a diet I could follow if I wanted to continue breastfeeding, but that it was very stringent and difficult. Wanting to make the best choice for my son, I stopped breastfeeding that day and started him on Alimentum. The results were dramatic. After one bottle of Alimentum he slept for 2 and 1/2 hours straight; the longest he had ever slept. Multivitamins Help Reduce Risk Of Infection In DiabetesNC-While many people take multivitamins to promote good health and to help reduce the risk of chronic diseases like heart disease and cancer, new research shows that a daily multivitamin supplement may also help to optimize the health of people with type 2 diabetes. Healing Heartburn HolisticallyEveryone at some point in time has experienced some form of heartburn. Often, what we notice is a bitter, sour or acid taste in our mouths. At times, we may feel as if partially digested foods or liquids are moving from our stomach back towards our mouth. Sometimes we may also experience chest pain that increases when we lay down. Each of these is an indication of heartburn. Gastro-Physics And Dietary Anti-MatterDo a little people-watching, next time you're in the grocery line. There's always someone with a cart, bulging with every conceivable kind of diet food. Flats of turkey bacon prop listlessly against the fat free half & half and Olestra cookies. At first glance, this is clearly someone who is completely health conscious, diet minded, and watching what they eat. Behind Pro-Anorexia SitesAnorexia effects thousands of people each year, most whom are females ranging from the ages of 15-25. How to Change Your Conditioned Responses to Certain FoodsWhen trying to lose weight, there are certain foods that each person is more attracted to than other foods. Some find the morning cup of coffee quite addictive. To others it is bread. Many cannot have dinner in a restaurant without having an alcoholic beverage. With me it was always something sweet. Food Sources That Boost Glutathione NaturallyGlutathione, the bodys master antioxidant and detoxifier, is one of the 14 "Superfoods" listed in SuperFoods Rx : Fourteen Foods That Will Change Your Life, co-authored by Dr Steven Pratt. The Top 10 Things You Don't Want to Hear About Losing WeightBut What You Need to Know if You Want to Get Fit! What's Important Now Get the WINning Edge"I thank God I live in a country where dreams can come true, where failure is sometimes the first step to success, and where success is only another form of failure if we forget where our priorities should be."- Harry Lloyd Magnetic Therapy, How And Why Magnets Effect The BodyHave you ever read or have been told that "it is not known why magnets work" Well, this is untrue. All human and animal bodies are electromagnetic in nature and this fact is closely allied to the chemical balance of the body which can be in either a healthy or an unhealthy state. A Note To Food Manufacturers...Food manufacturing in the US has always been about convenience, product availability, taste and price. The more society ventured away from the family garden and kitchen, the more food manufacturers developed a market or niche for their products at home in the cupboards. Processed foods no longer are limited to flour and sugar on the country store shelf, but have evolved to include the variety of foods eaten daily and taken from restaurants, grocery stores, super markets and convenience stores. Been Burned, Scammed, Taken for a Ride...BEEN BURNT, SCAMMED, TAKEN FOR A RIDE…….. Graceful Menopause With The Help Of AyurvedaMenopause is a unique experience for every woman. It is the ending of a womans monthly menstrual periods and ovulation. It also signals other changes to the body and mind, brought on in part because the body begins producing lesser amounts of the hormones estrogen and progesterone among others. Preventing OsteoporosisLast month my 74-year-old mother while walking, tripped on a small tuft of grass, fell - and broke her rib! Her recovery has been painful, debilitating and at times depressing. It also affected my elderly father who relies heavily on her day to day. How Body pH Can Affect Your Energy LevelsWHAT MOST PEOPLE DONT REALIZE; WE ARE BIO ELECTRICAL ENGINES High Deductible Health Insurance Plans For Individuals and FamiliesDo you pay more attention to your car than your body You change your oil every 3000 to 4000 miles. You have your tires rotated every other oil change. Your air filter and brake pads are changed at the appropriate intervals. |
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